For My Special Baby

Essen Lue, which stands for Essential Value, introduces selected premium brands for babies.

Essen Lue promises to provide trustworthy and satisfactory

products.

Essen Lue has been distributing both own and sourced global brands covering maternity, bed, furniture, skin care, diaper, detergent and toys though diverse channels. We only provide selected brands focused on material, design and quality, always prioritizing safety.

Simple&Luxury

ESSENLUE

We believe the Essential Value for Essen Lue is "mom's love".

Essen Lue aims to be a company that can lead to "every mom's happy baby care life", covering from maternity to baby care.